So is your Blog Promoting Your Website?

Okay so now we know content is king. Last but not least since we have become creating our very own blogs, (remember blogs is definitely short slang for Websites – which can be what their “formal and official” brand is), most of our info is going to be “unique” and “Original”. Yet regularly, since you’re only individuals, and since we simply cannot “create” more and more info, we will copy data from other sites. That is cool. There is no issue with that, UNTIL, you decide that “copying” and/or “linking” is simply better and postpone writing whatever.

Now i want to make this apparent. If you are providing a service to people, where most of your business should be to offer out links to other places just where people could get information, therefore are a database where people come to get links, because you already would all the investigate – that is certainly fine. Mainly because what you will loose in content material, you will cosmetic in “eyeballs” and “hits”. Remember the outcome of good search engine listings is just that. MORE GETS – EVEN MORE EYEBALLS — MORE PEOPLE VISITING. And content is definitely not the only parameter an Search Engine discusses. Not with a long taken.

This is certainly a critical point out keep in mind. Every thing we is going to talk about, every method, coming from content to email to lists to whatever, has but one aim in mind. To consistently and constantly enhance and build your internet site “hits”. To be sure you have a great ever-growing “fan” club “motivated” because of the service you are providing, to come back. So please differentiate amongst the end goal and the methods. Content (discussed in our first article) is a approach towards the objective of getting listed in a good status on a google search, and the target is to own people work with and arrive to your website or weblog, and produce a “buzz” regarding it. (We can talk about that much later inside our series. )

Let us resume content for any moment. Below we are speaking about something that all writers find out about and are familiar with. Text, thoughts, phrases. Unique, unique textual content.

So in order to continue on our fairly logical path, we will now focus on the “text” and what has to be in it. Which in turn brings us to the subject of “keywords”. Just before explaining just what these are and either their very own importance or perhaps total invalidity and worthlessness these days, (and this is on with debate) let us define keywords more carefully.

If you have a site selling frizzy hair beauty aids, you will want to promote your materials writing content material around what you are selling. Obviously if you write something about the between different types of dish washers, this is not likely to relate to the “subject matter” and articles of your site. So you can write article content around hair supplies. You can expect to write article content on very good hair care, in order to dye hair, how to get eliminate split-ends, how often to shampoo etc . etc .

Our magic hair site is called “Hair Is Certainly not Forever”. Although this is our site for the moment and we will preserve it as we go along. hairisnotforever also offers a blog page. This blog all of us will phone “SilkyFairHair” and we will put it, for the sake of our case in under the name of the proprietor that’s aptly called Mr. Neither Hair. So now we have as follows:

1 . Internet site – Frizzy hair Forever @ 2 . Blog – SilkyFairHair @ (this URL is definitely fictional)

These names ARE important and so are the URL’s. (URL stands for Widespread Resource Locater). So wear them mind even as we go along through these articles in particular when I go to the article within the importance of choosing the best name.

Hence Mr. Nor Hair great wife, Mrs. Purple Curly hair work together. That they create this website, get each of the necessary products to sell some thing on it, write a couple of articles about wild hair and relax and wait for a people to come beating their very own “virtual” door down. Well as we claim in Hebrew, “Boker Tov” (which basically means “Good Morning”), or perhaps as you say in Uk, “Knock. Hit. Good Morning! Any person Home? ”

Okay the Hair couple learn about keywords. Therefore they build articles through which EVERY sentence in your essay has the expression hair in it (or balding). Yet hair is the name of the game. They make sure their content is classic, and once they have written two HTML pages of mane articles, strategically placed by their cousin the graphic artist (who is certainly bald) throughout the advertisements intended for hair products and now they think they are done!

Woah! Not really by a LENGTHY SHOT! And here is exactly where it gets depressing designed for the uninitiated and non-dedicated people.

I want to deal with the “keyword” issue. Keywords are just like indices or if you wish, types. A key word is something which the search engine will be for and validate (in our day), to use as one of the parameters on how to list your site.

The keywords we all refer to are in two distinct and totally different areas. The earliest in the page header belonging to the site. in what is known as the section to get “meta” tags. We will certainly deal with the meta tag in a different article, on the other hand let us just simply say these are generally the keywords most internet search engine look for (with their “bots”) when visiting your web blog. An example coto tag with respect to keywords about our web page may be like this:

Again inside our article(s) upon meta tags we will go over these keywords, and meta tags, but for at this point take this as a granted these are some of the keywords which is to be in the destinazione tag.

If the Search Engine technology first became popular and meta tags were executed, the keywords tag was critical. Search engines like yahoo looked at the keywords inside the meta marking and believed that was what the web page was about and listed the site under the ones keywords. This was caught through to immediately, and humans being the crafty devils they are, began detailing keywords that had nothing to do using their sites to be able to drive visitors the site. (Remember – the outcome is the oh-so-important one: Strikes & Eyeballs)

So adult porn sites specifically, adopting this as yet one other “fool the engine” strategy, would place keywords like “hair”, “technology” etc . to their meta tags, and provide the site a great innocuous name and voila, more traffic.

Consequently in the never ending battle Search engines like yahoo caught upon, and does a few points. They deprecated the importance for the keywords inside the meta tags according to their methods, UNLESS the content on the site in fact did match the keywords. Of course , this was not enough because porn sites will set “real” content around the stuff. I will give you a LEGITIMATE example that we find funny, but it is incredibly serious.

In a single of my personal posts in the blog, lit . my biography which is acquired by search engines like yahoo. The other day I just received an email from an oldtime flame of mine saying “I freaked out. I actually googled you, under Ted Gross Copy writer, and you are linked to a site regarding tushy’s! inches So I get and Yahoo it, and sure enough in like the sixth position is: “Ted Gross’s Unofficial Bio – The actual Version simply by Tushy” and lastly I click and receive led to one other site (no url here as I will not want to publicize that site pertaining to obvious reasons) and I arrive to a adult porn site which will ripped off, of all the content at the internet, MY PERSONAL profile to put around all their porn adverts. UGH! However, you see that is definitely how crafting people are!

(Here we are never going to talk about “splogs” – meaning “spam blogs” yet. Nevertheless keep it in mind. )

Okay now what happens — not theoretically but in practice.

Two situations: 1 . You may have keywords within your meta tag (and you need to have them! ) The little Search results “bot” (that is a software program whose work it is to travel around around the Internet, never rests and never eats and gets to all those adult porn sites too!, and covers information on MOST sites therefore the information can be categorized), goes to our internet site of hairisnotforever and says the keywords on the web page. Then this little bot makes a overview of the site. Then the algorithms take over and match the keywords inside the meta tags to the text and stuff in your site. (Remember Search Engines may “see”, they are simply NOT visible (males are visually oriented not Search engines like google! ) thus graphics are generally not taken into account if you use the oll (derb) tag. ) The algorithms get more and even more sophisticated in the future and they try to find content, keywords, phrases and so forth (Remember main content! )

2 . You could have no keywords in your coto tag therefore the engine simply looks at your content.

So the happy couple figures okay lets position the word wild hair say, in each and every sentence for least 3 x. NO! Tend do that. Excessive use of a key word is a red-flag to a Google search and you will be penalized for it! It ought to be used and used frequently, but NOT over-used.

Now when you Google with respect to hair goods using the expression “balding”, the major search engines has the key word, and based upon a million variables decides what position for your specific key word, hairisnotforever may have, and rss feeds it out.

And so our few figures the actual hell. We will also sell off mascara, and so they put in a photo advert plus the word wimperntusche in their keywords, without having any content for this. Well then is going to be listed since the last for the last for the last for any individual looking for “mascara”. So for this lesson the formula is usually:

“Content+Keywords inside the content+Keywords in Meta label. ”